Korean skincare brand ANUA focuses on simplicity and efficacy, using heartleaf as its hallmark ingredient to promote skin comfort and relaxation. ANUA aims to be more than just a skincare brand, aspiring to be a lifestyle cosmetic brand that emphasizes the connection between overall well-being and skin health. Their products tackle various skin concerns such as acne, skin irritation, hyperpigmentation and pore control. Formulated with natural ingredients, ANUA’s best-sellers include the Heartleaf 77% Soothing Toner, Heartleaf 80% Soothing Ampoule, Heartleaf 70% Intense Calming Cream, Niacinamide10% + TXA 4% Dark Spot Removing Serumand Birch Moisture Boosting Pad, all designed to soothe tired skin while prioritizing sustainability.